Case Study - Taking the Drama Out Of Fundraising

PROBLEM:

A performing arts company was searching for a way let their patrons renew tickets easily and quickly while also decreasing the time spent and costs associated with manual ticket sales.

To increase future ticket sales, they also needed to survey current patrons.

Any information obtained from the survey or ticket sales (including credit card information) had to be held in strict confidence.

SOLUTION:

An on-line solution was developed that allowed patrons access to their subscription on-line. The site was designed to download quickly and navigate easily. To protect the information the site was linked to a secure server.

Each patron was contacted by phone and direct mail explaining how the new system would work, and asking for each patron's email address to be included into the new program. Each respondent was assigned a temporary User ID and Password, which could be changed and personalized at anytime.

Once at the site and logged in, patrons could do the following:

1. Donate money to the nonprofit organization, and immediately receive a receipt for taxes via email response.

2. Order tickets directly on-line using a credit or debit card.

3. Complete an Esponse patron survey, and in return they would receive a discount on their next ticket purchase.

4. Check the schedule of events, which were updated every three weeks.

5. Immediately contact and respond by email with questions or comments.

6. Review the current of past editions of the monthly newsletter. Only electronic versions were available, another advantage of electronic communications.

7. All those who contacted the performing arts company through the site were immediately and automatically sent a return email stating that their message had been received.

RESULTS:

1. The original customer database was cleaned, deduped and put into best postal order for any direct mail use. All email addresses were added as they were received. The database is continually updated. Each employee has access to the nonsecure information in the database, but only a select few can actually change, add or delete data.

2. For patrons who requested it, all future communications were made via email, saving the performing arts company the time and money associated with direct mail printing and postage.

3. Future advertising is now targeted to specific individuals and groups based on the on-line response to survey questionnaires.

4. Internal costs associated with manual ticket sales were virtually eliminated. At the same time, the efficiency and speed of ticket sales and processing were dramatically increased.

5. All orders, renewals and surveys were kept in strict confidence

6. The company began taking advertising from similar but noncompeting organizations, which added to the profitability of the project.

7. Unsolicited fundraising increased 14% within the first year as a direct result of online donations.

Neil Walsh
Daba Designs
P.O. Box 255
North Olmsted, Ohio 44070
Phone: (440)465-0744
Website: www.daba-designs.comwww.daba-designs.com

The MLM Survival Guide - How to Keep the 'Three Foot Rule' Under a Mile

I had never heard of refinance interest only term "Three Foot Rule" before in my life. When my sponsor told me that my husband and I were amazing at using the "Three Foot Rule" and that we should utilize that skill set to get the product and "Opportunity" information out there, I just nodded my head and agreed wholeheartedly.

After going home and searching the Internet for a definition of the term, I wasn't sure if the statement was a backhanded compliment toward our "Gift of Gab" or a true asset that I could utilize to be abundantly successful in my new MLM venture!

Three Foot Rule-states that whenever you are within three feet of someone, you should talk to them about mesothilioma business and the services you provide.

The thought of attacking everyone in my Warm Market was already causing me stress. Now that I was introduced to this new "Three Foot Rule" strategy, I was starting to question whether I was in the right business.

My primary product is awesome and I can talk up a blue streak about my family's personal success with it and how it changed our health and our lives. But did I really want to be blabbing that to everyone that came within three feet of me?

It was clear to me how the Memory Jogger fit in. It made my Warm Market expand from Three Feet to a mile and then on to anyone within Global reach of me via my phone or my e-mail!

The training my MLM offers states that, "it's not about that person you meet, even if they aren't interest in what your promoting find out who THEY KNOW that might be interested".

I am definitely not shy. I can and will talk to strangers. I also have enough enthusiasm for my product and the Business Opportunity it provides to be very effective at using this strategy to build my business. However, I can't help feeling intimidated at the thought of knowing that I will have to see every person that crosses my path as a potential "prospect" themselves or "a lead to a potential prospect". I actually want to have a friend or two that is not car insurance qoutes of my Cash Machine!

When does the "Three Foot Rule" go too far?

I believe that there is a time and place for business and prospecting. Obviously, the concept of "networking" is essential and one of the most effective ways to successfully build and grow your MLM business. However, bombarding every unwitting stranger with more information than they need to know about you, your life and your business can cause a Antidepressants of stress for both of you.

There are many ways to creatively and successfully market your business to those prospects that are targeted and interested in your product and/or Business Opportunity. Using the following 5 Tips you can effectively use the "Three Foot Rule" to build friendships not just business prospects and enjoy conversations that fill your day not just your wallet.

5 Tips to Keeping Your "Three Foot Rule" Under a Mile

1. If you are going to network through personal contacts, put your best foot forward. Smile and let your success and happiness show through. Keep in mind that your Warm Market and your Cold Market (every passing stranger!) EVERYONE IS NOT YOUR PROSPECT.

It is essential that you learn to develop targeted leads that will be ASKING YOU about how YOU have achieved such prosperity in your life not listening to you handing out sales pitches. Position yourself as an expert and let your success make the leads come to you.

2. If you CHOOSE to use the "Three Foot Rule", use your time and energy effectively by marketing where there may be an actual interest in your product or service. For example, Health and Wellness products may be most effectively talked up at a Gym or Health Food Store where you very likely encounter like minded people that may have a true interest or need for what you've got.

Let the idle chit chat at the Ball Game concentrate on 'Who's on First' unless you are directly asked about your incredibly successful life and business!

3. Build your network through Proper Prospecting and Lead Generation not only through "Word of Mouth". Continually "talking the talk" can be successful, it can also be stressful for both you and the person who you have just met.

Leads of all types can be purchased effectively through companies that specialize in Lead Generation and Lead sales. There is an art to purchasing leads so make sure to learn how to buy leads effectively! The best bet is learning to generate Targeted Leads via the Internet!

4. Let the Three Feet you are working with be the distance from your chair to you keyboard!

Learn how to develop websites designed to generate leads that are targeted to what you are offering. These are Targeted Sexual Vitality Learning to develop these "landing pages" properly may actually generate for you prospects that call YOU and invade YOUR "Three Foot" space to convince you to sell them your product or introduce them to your Business Opportunity! What a cool concept, right!

5. Walk three feet in circles while you have the phone to your ear! OK, you really don't have to do that, but do pick up the phone! The telephone is one of the most effective marketing tools you can use! Think of how much more you can accomplish if you are marketing your MLM from the comfort of your own home in your PJs! Better than chasing people at the Mall, huh?

Essentially, using the "Three Foot Rule" as a means of spreading your enthusiasm for your incredible product or service is a great tool to be used in the right place, at the right time and when the right opportunity arises. I should not as a sole means of marketing your business.

You want your chance encounters to get to know you, see your success and ask you how they can get to the same place you are at in your life! Your success and your expert marketing skills will do just that!

Remember, you are 100% responsible for your own success and getting the proper training and marketing tools will ensure you Success Without Stress.

www.GetBeyondTheWarmMarket.com">Get Beyond Your Warm Market Today with Tina's MLM Survival Guide. To get instant access to the MLM Survival Guide and e-course visit Tina at www.NWMSuccessWithoutStress.comwww.NWMSuccessWithoutStress.com

Tina is a Business Growth Specialist with a passion for achieving success through helping others achieve theirs! Join the 21st Century and learn the Art and Science of 'New Rich' Marketing today.