Capturing Missed Revenue From Presentations

When you unpacked your bags after your last training gig, did you feel satisfied that the trip was worth your time and effort? How many folks needed to hear your presentation but could not be there? Although people are pulled in every direction in their busy lives, most are hungry for information - content relevant to their needs - and would make use of it if it were available to them 24/7. Career-minded professionals want to or may be required to keep abreast of industry trends, ever changing laws and regulations, or management techniques and styles that may improve their business growth.

Before you deliver your next training session, plan ahead to reach a larger audience than the in-person attendees. Lasso "New Media" resources to reel in new e-learning viewers and earn additional revenue! New technology enables your videotaped presentation to be available 24/7 to a world-wide audience who may choose to view it on the web or to purchase a DVD. For people who are often on the go, the advent of wider screens in hand-held portable devices boosts the appeal of pay per view educational videos.

According to Jessica Piscitelli, president of Capture Video, Inc., trainers, or the corporations and associations that engage them for conferences, meetings and education, can work with a professional videographer to not only record and edit their program but also make it available online, adding potential for ongoing recurring revenue generated via a pay-per-view model. "Companies find that employing training videos can save the company money and increase the effectiveness of the program," reports Piscitelli. She adds, "A video ensures consistency of content as well as affords 'just-in-time' training opportunities for new employees as well as tenured ones."

On the other hand, many companies are unable to gather all of their employees in one place at one time. And, it is often cost prohibitive to have a training professional return for a second day. Of course, independent training professionals stand to lose revenue by allowing companies to videotape their presentations rather than hire them for a second day. That is, unless the trainer receives a fee through pay-per-view or sale of a DVD.

Independent trainers and training agencies can increase their share of the market through strategic use of video. Some trainers can package generalized training sessions that can reach an audience they are not currently reaching through face-to-face training. So, if your topic can be used at multiple companies, but travel time and expense keeps you from reaching a far-flung audience, you can offer online training courses to meet the global demand.

"New Media" can educate, motivate, and influence clients, Fort Worth auto insurance donors and other types of target audiences. Despite the fact that New Media is not new any more, many organizations are not sure how to use the evolving set of "tools." It therefore behooves independent trainers as well as corporations, trade associations, charities and governments to work with experienced new media professionals to employ audio visuals and the internet. Increasing numbers of marketing and public relations directors are hiring or engaging New Media experts to develop and distribute audio-visual products in an effort to influence a wider set of target audiences. These products include: broadcast video, DVDs, Podcasts, and "Webmercials." HR and training directors standardize their message by videotaping training sessions, and liven up awards events with interactive awards presentations that incorporate video, music, photos, and Flash animation.

Companies like Capture Video are resources for pre-production development as well as live recording of seminars all the way through editing the footage with features such as charts, graphics and speaker credentials. Such a vendor can master the program on DVD, or create a web learning program, integrating video, PDFs, slides, Q&A, and other web active options. The client can host the video on their own website or intranet, or the vendor can provide full hosting and web design options.

Suzanne T. Fulton is an independent public relations consultant located in Northern Virginia. Contact Sfulton@SoaringsPR.com or call 703-328-8578 or visit http://www.soaringspr.com